评估你的创业基因第4课:离开了平台你是什么?

网上曾经有个很流行的鸡汤,叫作“离开位子,你是谁”。说的是在一座寺庙中,一头用来驮佛像的驴子经常被众人膜拜,它自以为了不起,就离开寺庙下了山,但这时候人们不仅不再膜拜它,还会因为它挡了路而殴打它。

这碗鸡汤经常被用作企业培训的内容,用来告诫员工不要轻易跳槽——离开公司,你什么也不是。抛开鸡汤的成分,这个问题倒是很值得我们认真思考一下。

曾经有一个游戏行业大公司的女高管,每次行业会议都姗姗来迟,高跟鞋嗒嗒响,气场十足地在众目睽睽之下走入会场,后面跟着的助理拎着包,拿着衣服,倒腾着小碎步,一鼻尖的汗。每当茶歇的时候,一大群人立刻涌到第一排,争着和这位高管换名片。后来这位女高管自己出去创业了,一开始轰轰烈烈,后来渐无声息。几年之后,在这家大公司的发布会上,我又看到了这位女高管的身影,披着个披肩,坐在第八九排的位置,神情娴雅而落寞。而台上演讲的,正是她当年的助理。那位曾经的助理一下台,又是一群人围上去换名片。剧本还是那个剧本,剧场也还是那个剧场,换了的,只是台上演戏的主角。

有人会说,这样的情景太常见了,不管是谁,只要离开了背靠的那棵大树,都会从高昂头颅的藤,变成匍匐尘埃的草。其实并不一定。很多时候,一个人的价值在他离开某个组织之后体现得更为明显。马拉多纳之后,再没有一个超级球星带领阿根廷夺得世界杯,离开了马拉多纳的意大利那不勒斯队,也一

度降到乙级,沉寂了整整20年。个人能力和声望大于整个团队品牌和实力的例子比比皆是。

我曾经在台湾大宇资讯的大陆分公司工作过4年时间,创作了《仙剑奇侠传》系列游戏中的3部作品,其中包括名噪一时的《仙剑奇侠传三》,这部作品是整个《仙剑奇侠传》系列作品中承上启下的开创性之作:系列中第一部3D游戏,第一次完善了世界观,第一个大规模进行社会化营销的国产游戏……我不敢说这部作品空前绝后,但它之后的“仙剑”历代作品,没有一部有这样巨大的跨越式发展。今天,我离开《仙剑奇侠传》这个品牌已经有十多年,但我依然活跃在玩家和粉丝群体当中。实力和产品,是最好的扩音器,可以让你的声音绕梁三日,十多年长盛不衰。

所以,创业之前,要先来盘点一下,你取得的职业成就,你目前的业务,哪些得益于你所在的公司,那些属于你自己。

首先我们来想象一下,如果你去相亲,介绍人会怎样向对方介绍你?抛开相貌、年龄、身高、体重等硬指标,剩下的不外乎是学历和工作两个标签。你毕业于某所著名高校,你的学历是硕士、博士,是两个经常被用到且拿得出手的标签,介绍人应该会强调一下;如果只是普通的本科或专科,介绍人估计会一笔带过。至于工作,如果你在世界五百强工作,或者你所在的单位尽人皆知,我想介绍人一定会强调你所在单位的名字;如果你的工作单位没有这么显赫,介绍人会说你所在的行业和具体的工作,譬如房地产行业的市场人员,广告行业的美术设计等。

一个合格的婚姻介绍人,总会挑出你人生中最显赫、最能提升你身价的符号作为你的标签。其实在商业上也是如此,在商务场合,如果对方是大公司的高层,我们总是很容易记住对方的头衔和公司,接下来才是名字;但如果对方的公司不知名,头衔也不高,我们反而更容易记住他本人的信息,包括名字和长相。

在接下来的一周当中,你做每一项工作的时候,都可以这样问自己:我现在做的这件事,是公司带给我的吗?如果我自己去创业,也能做到这件事吗?能不能接下这个单子?能不能和这么显赫的商业伙伴合作?能不能接受这家媒体的采访?能不能在这种规格的会议上发言?如果有可能,那么可能性有多大?

也许一周盘点下来,答案会让你感到沮丧,可能你的大多数业务,都和公司的品牌知名度相关。这并不奇怪,因为绝大多数行业都不像文化创意产业那样具有明星体制,可以让制作人成为名人。公众可能更愿意去了解这款游戏是谁策划的,那部电影的编剧是谁,但是不一定愿意知道“嫩牛五方”是谁的创意,或者某个爆款服装的面料纹样出自谁的手笔。但即使是这样,我们依然可以在“行业内”经营自己的个人品牌。

曾经有一次,我即将离开当时所在的公司,我把这个消息告诉了几个关系比较好的合作伙伴,其中一个跨国公司的总监对我说:“如果你离开,我想我以后再也不会跟你们公司合作了。”我觉得这句话可以当成是对我这段职业生涯的褒奖。

那家公司的总监为什么这么信任我?其实只有一个原因,就是我从来不放别人鸽子,也从来不迟到,答应别人的事情,一定尽全力做到,如果做不到,会如实说明,诚恳道歉。

守信守时是职场上最优秀的品质之一,也是最容易做到的。两个约会之间尽量空出足够的时间。万一发生交通事故、交通管制等特殊情况,要在约定时间到来之前,及时沟通自己面临的状况,并预计迟到时间,如果这个预估出了偏差,还要再次沟通,做出解释并道歉。差10分钟就能赶到的时候,再次提醒对方,让对方有个准备。这一切最关键的就是,不要撒谎!最令人无法容忍的行为就是明明还在卫生间涂粉底,却告诉对方还有两个红灯就到了,一旦这种谎言被揭穿,你的商业信誉就会跌入谷底。

出席各种会议和活动的时候,如果你不能保证全程都待在那里,那就一定要提前到,提前走,千万不要既迟到又早走。迟到但是全程撑到最后也不是一个很好的选择。因为大部分会议和活动的主办方,往往都是很忐忑的,最怕的情况就是来的人稀稀拉拉。如果你是最早出现的一批人,他们更容易记住你,对你也抱有感激之心,认为你给面子。如果你是坐在第一排的重要嘉宾,早早地坐到座位上比待在休息室要好,让所有人都看到你是最早来的。在等待开场的这段时间,其实非常适合进行一些商务交流,和其他嘉宾寒暄几句,交换名片,气氛会比较轻松。而散场的时候往往比较乱,又有很多人提前离开,则不是很适合做这些交流。

如果你迟到了,你会在众目睽睽之下走到第一排坐下,所有人都看见你迟到了,就算你坚持到最后,“迟到”这个第一印象也不会从人们心中抹去。再多说一句,这种场合,既然来了,就认真一点,把目光从手机上挪开,积极地和台上发言的人进行视线交流,该鼓掌的时候鼓掌,这也是刷人品的一种好方法。

一旦你在行业内部拥有了“守时”这个标签,“靠谱”和“值得信任”这两个标签也会随之而来。你所在的公司可没有守时不守时这一说,所以这就成了你个人的品牌价值。

很多人在商场上,经常有“用人朝前不用人朝后”的心态,尤其是作为甲方,对于没有达成合作的公司或竞标失败的公司,常常弃之如敝屣,态度非常冷漠,总是认为将来有生意他们还会招之即来,谁会跟钱过不去?殊不知,钱是你公司的,而商业信誉是你自己的。就算为了钱人家下次还跟你合作,但是对方体验到的不尊重是你给予的而不是你所在公司给予的。尊重每一个商务伙伴,广结善缘,只有这样,离开平台,你才有可能冲上云霄。否则,平台一撤,你就会直落深谷,再往上爬可就无处借力了。

创业就是脱离开你现有的平台,一切靠自己。如果你自己没有一点积累,全靠公司品牌知名度才能做到现在的成绩,那么创业对你来说,难度至少提升了一级,你未来将会遇到的挫折,也可能超出你的心理承受能力。不过不要紧,从现在开始经营你的个人品牌,还来得及。往下看,会有一些实用的方法。

往期回顾

第1课:你真的厌倦了现在的工作吗?

第2课:你是否受够了给别人打工?

第3课:创业会让你更自由吗?

中国最早的独立制作人之一;中国首套恋爱养成游戏《情人节·不见不散》制作者;《仙剑奇侠传三》主策划。10年高管经历,对于游戏企划和团队管理有深厚经验;3次创业,又选择回归职场,出版《你适合创业吗》。

推荐你读……

22条评论

  1. AustKi说道:

    Echantillon Cialis Gratuit Levitra Consult brand levitra canada Propecia Donde Comprar Farmacias Cialis Generika Osterreich

  2. I have to express my appreciation to this writer just for bailing me out of such a instance. Right after browsing throughout the the web and coming across concepts which were not pleasant, I believed my life was well over. Living without the approaches to the difficulties you have solved by way of the posting is a serious case, and the ones which might have in a wrong way damaged my entire career if I hadn’t encountered the blog. Your primary understanding and kindness in playing with the whole thing was very useful. I don’t know what I would have done if I had not encountered such a solution like this. I can now relish my future. Thanks so much for the professional and effective guide. I will not be reluctant to propose your web site to anybody who will need tips about this matter.

  3. cheap jordans说道:

    I simply desired to appreciate you once more. I do not know what I might have carried out without the hints discussed by you regarding such subject. It actually was the troublesome problem for me personally, however , witnessing the professional strategy you managed it forced me to weep with contentment. I’m happy for the advice and even expect you know what a great job you’re getting into instructing people today through your blog. Most likely you have never got to know all of us.

  4. AustKi说道:

    Achat De Ciprofloxacin En Ligne Alternativa A Propecia viagra online prescription Propecia Infertilidad Levitra Rezeptfrei In Holland

  5. FranVah说道:

    Purchase Macrobid Amex No Prescription Store Propecia Patent buy cialis online Viagra Gold 800mg Sildenafil For Men Prezzo Levitra In Medicina

  6. AustKi说道:

    Does Zithromax Upset Your Stomach Buy Amoxicillin In Mexico online pharmacy Viagra E Cialis E Levitra Levitra Classification O Trovare Kamagra Economici

  7. FranVah说道:

    Priligy Nebenwirkungen Viagra Prix Pharmacie Ordonnance canadian pharmacy cialis Eoro Med Online Buy Viagra In New York City 123

  8. AustKi说道:

    Vendo Viagra Malaga Discount Fedex Shipping Progesterone Medication Online How Is Keflex Related To Amoxicillin cialis 20mg for sale Pharmacy Online Without Prescription Doxycycline Tablets Buy

  9. FranVah说道:

    Az Viagra E Donne Propecia 10 Years Hairloss generic cialis canada Levitra 20mg On Web Zithromax Free Antibiotics

  10. FranVah说道:

    secure ordering isotretinoin with free shipping direct Cialis Omeopatico zoloft require prescription in canada Usa No Prescription Amitriptyline

  11. FranVah说道:

    Aide Clomid Je Acheter Dapoxetine? viagra Foro Cialis Generico Tetracycline Antibiotics For Sale

  12. AustKi说道:

    Levitra Originale On Line Amoxil Instead Flagyl Price Of Levitra 20mg buy viagra online Buy Online Doxycycline No Prescription

  13. FranVah说道:

    Venta De Kamagra Por Internet Minox Propecia 1mg Formation Of Cephalexin Salts viagra online prescription Levitra Generique France Precio Viagra Madrid

  14. FranVah说道:

    Propecia Pagina Oficial Comparaison Viagra Levitra cheapest propecia Where Can I Buy Discount Progesterone Medication Shop

  15. I enjoy you because of all of your work on this blog. Kim enjoys making time for investigations and it is obvious why. Most people learn all relating to the dynamic tactic you create priceless ideas on this web site and in addition improve contribution from people about this article and our favorite daughter is certainly discovering so much. Have fun with the remaining portion of the year. You’re carrying out a good job.

  16. jordan shoes说道:

    I enjoy you because of all of your labor on this site. Ellie really likes engaging in investigation and it is obvious why. Many of us hear all regarding the lively method you render invaluable suggestions through your website and as well recommend contribution from some others on the topic while our own daughter is undoubtedly becoming educated a whole lot. Take advantage of the rest of the year. You’re the one performing a really great job.

  17. off white说道:

    I have to get across my passion for your kindness in support of those people that absolutely need assistance with this important content. Your special commitment to passing the message up and down turned out to be particularly advantageous and have surely made many people much like me to attain their desired goals. Your entire valuable report entails much to me and far more to my colleagues. Regards; from everyone of us.

  18. nike air max 97说道:

    I actually wanted to construct a quick remark to be able to thank you for those fantastic tips and tricks you are posting at this website. My long internet investigation has now been compensated with wonderful facts and techniques to share with my neighbours. I ‘d believe that most of us readers are undeniably lucky to dwell in a perfect community with many outstanding people with beneficial tactics. I feel quite blessed to have encountered the web page and look forward to so many more amazing times reading here. Thanks again for a lot of things.

  19. air max 90说道:

    I have to show my passion for your kind-heartedness giving support to folks who must have help with that idea. Your special commitment to passing the message all-around became certainly invaluable and have really permitted women just like me to attain their objectives. Your entire informative advice denotes a whole lot a person like me and extremely more to my mates. Best wishes; from all of us.

  20. kyrie shoes说道:

    I wanted to type a simple message to appreciate you for these marvelous points you are writing on this site. My time consuming internet research has now been rewarded with sensible facts to go over with my two friends. I ‘d assert that we readers are very much endowed to be in a superb place with very many perfect professionals with good tips. I feel quite grateful to have encountered the webpage and look forward to tons of more fabulous times reading here. Thanks once more for a lot of things.

  21. My husband and i have been absolutely comfortable when Peter managed to carry out his inquiry through your precious recommendations he received from your own blog. It is now and again perplexing just to continually be offering guidance which the rest might have been selling. And we fully understand we have you to appreciate for this. The most important explanations you’ve made, the simple web site navigation, the friendships you can make it easier to engender – it’s got many powerful, and it is letting our son and our family recognize that that concept is fun, which is wonderfully pressing. Many thanks for the whole lot!

  22. I enjoy you because of all your effort on this web page. Betty enjoys going through investigations and it’s obvious why. A number of us know all relating to the dynamic ways you create both interesting and useful strategies via the website and in addition attract contribution from other ones on the area of interest then our favorite girl is undoubtedly being taught a lot. Enjoy the remaining portion of the year. You’re the one conducting a brilliant job.

发表评论

电子邮件地址不会被公开。 必填项已用*标注