评估你的创业基因第4课：离开了平台你是什么？
网上曾经有个很流行的鸡汤，叫作“离开位子，你是谁”。说的是在一座寺庙中，一头用来驮佛像的驴子经常被众人膜拜，它自以为了不起，就离开寺庙下了山，但这时候人们不仅不再膜拜它，还会因为它挡了路而殴打它。
这碗鸡汤经常被用作企业培训的内容，用来告诫员工不要轻易跳槽——离开公司，你什么也不是。抛开鸡汤的成分，这个问题倒是很值得我们认真思考一下。
曾经有一个游戏行业大公司的女高管，每次行业会议都姗姗来迟，高跟鞋嗒嗒响，气场十足地在众目睽睽之下走入会场，后面跟着的助理拎着包，拿着衣服，倒腾着小碎步，一鼻尖的汗。每当茶歇的时候，一大群人立刻涌到第一排，争着和这位高管换名片。后来这位女高管自己出去创业了，一开始轰轰烈烈，后来渐无声息。几年之后，在这家大公司的发布会上，我又看到了这位女高管的身影，披着个披肩，坐在第八九排的位置，神情娴雅而落寞。而台上演讲的，正是她当年的助理。那位曾经的助理一下台，又是一群人围上去换名片。剧本还是那个剧本，剧场也还是那个剧场，换了的，只是台上演戏的主角。
有人会说，这样的情景太常见了，不管是谁，只要离开了背靠的那棵大树，都会从高昂头颅的藤，变成匍匐尘埃的草。其实并不一定。很多时候，一个人的价值在他离开某个组织之后体现得更为明显。马拉多纳之后，再没有一个超级球星带领阿根廷夺得世界杯，离开了马拉多纳的意大利那不勒斯队，也一
度降到乙级，沉寂了整整20年。个人能力和声望大于整个团队品牌和实力的例子比比皆是。
我曾经在台湾大宇资讯的大陆分公司工作过4年时间，创作了《仙剑奇侠传》系列游戏中的3部作品，其中包括名噪一时的《仙剑奇侠传三》，这部作品是整个《仙剑奇侠传》系列作品中承上启下的开创性之作：系列中第一部3D游戏，第一次完善了世界观，第一个大规模进行社会化营销的国产游戏……我不敢说这部作品空前绝后，但它之后的“仙剑”历代作品，没有一部有这样巨大的跨越式发展。今天，我离开《仙剑奇侠传》这个品牌已经有十多年，但我依然活跃在玩家和粉丝群体当中。实力和产品，是最好的扩音器，可以让你的声音绕梁三日，十多年长盛不衰。
所以，创业之前，要先来盘点一下，你取得的职业成就，你目前的业务，哪些得益于你所在的公司，那些属于你自己。
首先我们来想象一下，如果你去相亲，介绍人会怎样向对方介绍你？抛开相貌、年龄、身高、体重等硬指标，剩下的不外乎是学历和工作两个标签。你毕业于某所著名高校，你的学历是硕士、博士，是两个经常被用到且拿得出手的标签，介绍人应该会强调一下；如果只是普通的本科或专科，介绍人估计会一笔带过。至于工作，如果你在世界五百强工作，或者你所在的单位尽人皆知，我想介绍人一定会强调你所在单位的名字；如果你的工作单位没有这么显赫，介绍人会说你所在的行业和具体的工作，譬如房地产行业的市场人员，广告行业的美术设计等。
一个合格的婚姻介绍人，总会挑出你人生中最显赫、最能提升你身价的符号作为你的标签。其实在商业上也是如此，在商务场合，如果对方是大公司的高层，我们总是很容易记住对方的头衔和公司，接下来才是名字；但如果对方的公司不知名，头衔也不高，我们反而更容易记住他本人的信息，包括名字和长相。
在接下来的一周当中，你做每一项工作的时候，都可以这样问自己：我现在做的这件事，是公司带给我的吗？如果我自己去创业，也能做到这件事吗？能不能接下这个单子？能不能和这么显赫的商业伙伴合作？能不能接受这家媒体的采访？能不能在这种规格的会议上发言？如果有可能，那么可能性有多大？
也许一周盘点下来，答案会让你感到沮丧，可能你的大多数业务，都和公司的品牌知名度相关。这并不奇怪，因为绝大多数行业都不像文化创意产业那样具有明星体制，可以让制作人成为名人。公众可能更愿意去了解这款游戏是谁策划的，那部电影的编剧是谁，但是不一定愿意知道“嫩牛五方”是谁的创意，或者某个爆款服装的面料纹样出自谁的手笔。但即使是这样，我们依然可以在“行业内”经营自己的个人品牌。
曾经有一次，我即将离开当时所在的公司，我把这个消息告诉了几个关系比较好的合作伙伴，其中一个跨国公司的总监对我说：“如果你离开，我想我以后再也不会跟你们公司合作了。”我觉得这句话可以当成是对我这段职业生涯的褒奖。
那家公司的总监为什么这么信任我？其实只有一个原因，就是我从来不放别人鸽子，也从来不迟到，答应别人的事情，一定尽全力做到，如果做不到，会如实说明，诚恳道歉。
守信守时是职场上最优秀的品质之一，也是最容易做到的。两个约会之间尽量空出足够的时间。万一发生交通事故、交通管制等特殊情况，要在约定时间到来之前，及时沟通自己面临的状况，并预计迟到时间，如果这个预估出了偏差，还要再次沟通，做出解释并道歉。差10分钟就能赶到的时候，再次提醒对方，让对方有个准备。这一切最关键的就是，不要撒谎！最令人无法容忍的行为就是明明还在卫生间涂粉底，却告诉对方还有两个红灯就到了，一旦这种谎言被揭穿，你的商业信誉就会跌入谷底。
出席各种会议和活动的时候，如果你不能保证全程都待在那里，那就一定要提前到，提前走，千万不要既迟到又早走。迟到但是全程撑到最后也不是一个很好的选择。因为大部分会议和活动的主办方，往往都是很忐忑的，最怕的情况就是来的人稀稀拉拉。如果你是最早出现的一批人，他们更容易记住你，对你也抱有感激之心，认为你给面子。如果你是坐在第一排的重要嘉宾，早早地坐到座位上比待在休息室要好，让所有人都看到你是最早来的。在等待开场的这段时间，其实非常适合进行一些商务交流，和其他嘉宾寒暄几句，交换名片，气氛会比较轻松。而散场的时候往往比较乱，又有很多人提前离开，则不是很适合做这些交流。
如果你迟到了，你会在众目睽睽之下走到第一排坐下，所有人都看见你迟到了，就算你坚持到最后，“迟到”这个第一印象也不会从人们心中抹去。再多说一句，这种场合，既然来了，就认真一点，把目光从手机上挪开，积极地和台上发言的人进行视线交流，该鼓掌的时候鼓掌，这也是刷人品的一种好方法。
一旦你在行业内部拥有了“守时”这个标签，“靠谱”和“值得信任”这两个标签也会随之而来。你所在的公司可没有守时不守时这一说，所以这就成了你个人的品牌价值。
很多人在商场上，经常有“用人朝前不用人朝后”的心态，尤其是作为甲方，对于没有达成合作的公司或竞标失败的公司，常常弃之如敝屣，态度非常冷漠，总是认为将来有生意他们还会招之即来，谁会跟钱过不去？殊不知，钱是你公司的，而商业信誉是你自己的。就算为了钱人家下次还跟你合作，但是对方体验到的不尊重是你给予的而不是你所在公司给予的。尊重每一个商务伙伴，广结善缘，只有这样，离开平台，你才有可能冲上云霄。否则，平台一撤，你就会直落深谷，再往上爬可就无处借力了。
创业就是脱离开你现有的平台，一切靠自己。如果你自己没有一点积累，全靠公司品牌知名度才能做到现在的成绩，那么创业对你来说，难度至少提升了一级，你未来将会遇到的挫折，也可能超出你的心理承受能力。不过不要紧，从现在开始经营你的个人品牌，还来得及。往下看，会有一些实用的方法。
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